Know exactly which channels, campaigns, and ads generate real profit.
In an era of privacy updates, ad blockers, and cookie deprecation, client-side browser analytics report incomplete data. We engineer server-side tracking pipelines with Google Tag Manager, GA4, BigQuery, and Looker Studio to deliver reliable multi-touch attribution.
Engineered for measurable revenue and scalable acquisition.
Server-Side Google Tag Manager (sGTM)
Process all analytics events on your own cloud subdomain (data.yourbrand.com) to bypass ad blockers and Safari ITP.
Google Analytics 4 (GA4) Custom Architecture
Custom event schemas, user properties, cross-domain tracking, and raw BigQuery data streaming.
Executive Looker Studio Dashboards
Beautiful, live dashboards blending data from Google Ads, Meta, Shopify, and your CRM into a single source of truth.
Multi-Touch Revenue Attribution
Move beyond simplistic last-click attribution to understand how top-of-funnel discovery channels assist final purchases.
Data-backed growth systems tested in competitive markets.
We eliminate vanity metrics like impression counts and focus exclusively on metrics that impact your financial statements: qualified leads, Customer Acquisition Cost (CAC), and verified revenue attribution.
- Google Cloud Platform (GCP) server-side container deployment
- Automated daily raw event streaming to Google BigQuery
- Data privacy compliance (GDPR, CCPA, and Google Consent Mode v2)
- E-commerce enhanced transaction parameter validation
- Blended Marketing Efficiency Ratio (MER) calculation
- Channel-by-channel Customer Acquisition Cost (CAC)
- Customer cohort retention and repeat purchase analytics
- Automated weekly email summary digests for leadership
A disciplined 4-stage optimization lifecycle.
Tracking Audit & Data Hygiene Check
Checking for duplicate tracking pixels, missing transactions, and attribution gaps.
Server-Side GTM & Cloud Setup
Deploying server container on Google Cloud and configuring custom subdomain.
GA4 Event Schema & BigQuery Stream
Coding custom e-commerce events and connecting raw data export to BigQuery.
Looker Studio Dashboard Delivery
Building custom executive dashboards and training your team on data interpretation.
Multi-Brand Consumer Goods Conglomerate
Consumer Products
Built server-side tracking infrastructure across 5 brand storefronts with automated BigQuery pipeline.
Recovered 22% of previously lost iOS transaction signals, enabling the media team to accurately scale profitable ad campaigns.
Integrated with enterprise analytics and ad networks.
Frequently Asked Questions About Marketing Analytics & Attribution
Comprehensive Marketing Services
Ready to accelerate your Marketing Analytics & Attribution performance?
Schedule a growth consultation with our performance marketing directors to audit your current metrics, identify ad spend waste, and build a high-ROI customer acquisition roadmap.